The science of popularity

1. Understanding the new audience

2. Standing out from the competition

  • The first way is to be geographically relevant
  • The second way is to combine local production with global ambition
  • The third way is using social media to promote Over-the-Top platform content via special projects

3. The Superstar as industry

4. New depth of content

  • NatGeo’s positioning is evolving
  • The evolution of Snapchat Originals

Great content

Great protagonists and/or great themes

Suitable consumer (and interaction) touchpoints

An effective way to measure viewer satisfaction

Control of the platform (and thus the relationship with the audience)

Control of production (the studio model)

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