The exponential acceleration B2C e-commerce had in 2020 is very well known by everyone, from professionals to your next-door neighbour. In just a few months, market dynamics and consumer behaviours jumped decades forward, quicker than ever.
B2B companies of every size started recognising that digital platforms are crucial for their success and that selling without sales reps does not threaten the relational aspect of the business: it is just a streamlined way to get new customers, manage inventory and orders, and boost sales.
L’accelerazione esponenziale che ha avuto l’e-commerce B2C nel 2020 è stata sotto gli occhi di tutti, professionisti e non. In pochi mesi, le dinamiche del mercato e i comportamenti dei consumatori hanno fatto un balzo in avanti di decenni.
Oggi questo mercato è in forte crescita: moltissime aziende, di ogni dimensione, sono alla ricerca di soluzioni semplici e trasparenti e iniziano a capire che:
The word hackathon is a mixture of the words hack and marathon, where hack is used in the sense of playful and exploratory programming.
It is a “hacker” marathon in which participants, collaborate in a limited time-frame to design solutions to face today’s challenge.
Leveraging on our years of experience in organizing hackathons, here at H-FARM we have understood that the main ingredients are:
Let’s go over the importance of these ingredients in the success of a hackathon.
Design plays a key role…
Can playing help a company improve its strategic planning, problem solving and overall creativity? As you may have guessed, yes. 😄
We are so convinced of it that playful activities have become along the years a huge part of our digital transformation projects, leveraging on our 15-year experience on corporate learning and people empowerment.
As technologies, markets and industries evolve lightning fast, corporations need out-of-the-box approaches to face existing and unforeseen challenges. From alternate reality games to treasure hunts, from business simulations to interactive storytelling, we use these tools to guide them in this direction.
Thanks to SPICE, a project supported by the European Commission Horizon 2020 Programme, citizens will be supported in taking part in curatorially-inspired activities such as collecting, storytelling, and exhibition design. They will be involved in decision-making processes within museums, archives, and cultural and scientific collections — thus becoming citizen curators.
We are one of the 14 partners.
The others are GVAM (mobile guided experiences), Padaone (mobile games), Design Museum Helsinki, Irish Museum of Modern Art, Gallery of Modern Art Turin, Hecht Museum, and 7 research centers (Bologna, Aalto, Aalborg, OU, UCM, Turin, Haifa, Consiglio Nazionale delle Ricerche) with expertise in…
maize.INSIGHTS showcases a collection of challenging points of view about future scenarios and business opportunities.
One of the most interesting trends recently investigated by our team is aural identities. In a scenario where we are constantly interacting across different touchpoints, both digital and physical, sound plays a strategic role in developing a brand identity more recognizable and capable of engaging consumers emotionally.
The interaction between man and machine relies more and more on audio information, due to the increasing spread of voice assistants.
Sound has no language or cultural barrier and gives brands the opportunity to reach out to everyone…
Porsche is not just a prestigious automotive brand: history, grit, and elegance channeled through a vehicle. I have chosen Porsche Italia because they proposed a very ambitious project in the after-sales sector. Gianluca and I are working to renew the strategy and communication style so that they can be in line with the innovation introduced by Taycan, Porsche’s first completely electric car.
Working for Porsche is a dream come true. The first thing I noticed on my first day was how welcoming and hard-working, yet relaxed, everyone was. We have been entrusted with many different tasks, and I feel our presence…
There are many different types of middle schools and high schools in the world. But which is the best school for your child?
If you are looking for an English-speaking school, you might want to consider an international school, which is the best choice for students who want to earn a high school diploma that allows them to access universities in the UK or USA.
International schools follow scholastic systems that are different from standard Italian schools. The best international schools follow the International Baccalaureate (IB) system.
What is the International Baccalaureate? The IB is a scholastic system that is…
Ci sono tanti tipi di scuole superiori e scuole medie. Qual è la scuola superiore migliore per tuo figlio?
Se stai cercando una scuola in inglese, potresti prendere in considerazione una scuola internazionale, la scelta migliore per chi vuole un diploma per entrare nelle università inglesi o americane.
Le scuole internazionali sono scuole che seguono un sistema scolastico diverso da quello italiano. Le migliori scuole internazionali seguono il sistema International Baccalaureate (IB). Cos’è l’International Baccalaureate? È un percorso scolastico che risponde a un “ministero dell’istruzione” internazionale e che eroga un diploma riconosciuto dalle università americane, inglesi o straniere.
In October 2019 our Sparx team — the one that plans and organizes our amazing digital activities for children and young people– went to the Czech Republic (in a van!) for the ARTIFEX Conference dedicated to STEM (Science, Technology, Engineering, and Mathematics) education and innovative out-of-the-classroom learning environments.
According to the European Union, STEM skills are essential for the 21st century.
ARTIFEX is an ERASMUS+ project that involves teachers and educators in actively experimenting with STEM subjects in innovative learning environments outside the classroom, such as Fablabs or Makerspaces.
It aims to strengthen the skills of educators to ensure that…